Certification For Your Women Owned Small Businesses?

Quite often one of the topics of discussion among small business owners is “certification”. To push the thought process a little further, I will usually ask; “What type of certification are you seeking and who are you planning to do business with?”.

For example, if you are seeking to grow your business with federal contracting you should explore certifications with The Small Business Administration (SBA). Yes, you can certify with the SBA as a Women Owned Small Business, Economically Disadvantaged Business and Veteran Owned Small Business. The certification process with the SBA is free and you can do it yourself. Since the federal government has ‘set asides’ for both contract and bid opportunities, certification may be quite beneficial for your small business.

If your goal is to work within the private sector, perhaps with a major corporation, you may want to consider a national certification. However, there are fees associated with third party certification councils including fees for annual renewals.

Your certifications should align with your business strategy. I always stress to business owners that it is important to do their research related to the types of certifications that would best support their business strategy.

Prior to making any investment of your time or money in pursuit of certification, I cannot stress the importance of doing your research. Also, as a contractor or supplier, you should become familiar with the terminology of contracting. If you are pursuing federal contracting, you should become familiar with acronyms. For example, if you are seeking contracts in the private sectors understand the agency’s meaning of terms such as vendor, supplier diversity programs and contracting tiers.

Utilize online information and websites to equip you with vital information related to the company, its goals, its commitment to diversity, and any other strategies that can help you prepare for contract opportunities.

View their “Supplier Diversity” programs specifically targeted toward women and minority owned businesses. Leveraging your status as a women owned small business can have its advantages. The Federal government, corporations, state and local governments have established goals that commit a certain percentage of business for women owned companies. This commitment provides you with the opportunity to leverage yourself as a women owned business.

A word to the wise, make sure you are an informed business owner as you enter the world of contracting, there could be a range of opportunities available to help you compete for contracts that can grow your business.

An Overview Of Internet Marketing For Small Business

Unlike big companies that have enough resources for marketing, small businesses are limited by the costs of advertising through traditional media. However, there are many other viable options that would enable small companies to promote their products. One such option is internet marketing. Internet marketing is the process of promoting one’s products on the internet. Over the past few years, internet marketing for small business has developed into a formidable force that pushes small companies to greater heights.

How To Do It

There are many methods through which one can carry out internet marketing for small business. However, the method adopted depends on one’s needs and target customers. The methods include website marketing. A website would provide people with information about products that a business provides. There are many methods of creating a website cheaply. This can be in the way of using designers or creating the website yourself. Most web designers are very affordable. Also, you can perform search engine optimization. Search engine optimization is the process of increasing a website’s ranking on search engines. This is done through keywords and articles. As a result, you will get your website appearing on the first page of a search engine. Paid advertisement is another method that one should explore when conducting internet marketing for small business. There are many advertising providers. However, you will be expected to make a payment so that you can be provided with the service.

Also, one can advertise through social media. There are many social networking sites that one can use to market one’s products. These social networking sites connect people and therefore provide one with a very unique client base. Internet marketing for small business can be done through emails. One should build a large mailing list that can be used to send information about the products that you provide. This is a very effective method of marketing that reaches out to many people. Also, you can get to promote your business through referrals. You can connect with other sites that deal in products that are similar to yours. When customers visit these sites, they can be directed to yours. Lastly, you can promote your small business through content marketing. This is the creation and sharing of information in order to attract an audience.

The Benefits

There are many benefits that you stand to get from internet marketing for small business. First, you get to provide people with information about the products that you are selling. This is likely to improve your sales. Also, you can get to build a relationship with your potential clients. You can get to learn what clients’ needs are by looking at their behavior. This enables businesses to tailor their services towards the satisfaction of their clients. In addition, internet marketing for small business can enable you to reach out to a special group of clients. There are clients whom you will find on the internet that cannot be found using any other means. This grows businesses in a dynamic way.

Vital Considerations For Starting a Small Business Online

Marketing is one of the most important aspects of starting a small business. Knowing your market, your product, and your competition is essential to creating a successful marketing plan and business.

Starting a small business is not something for the faint of heart or spur of the moment. Starting a business should be considered carefully. Careful planning is essential especially in the area of marketing. Small businesses must face the competition that comes from other small businesses as well as larger businesses. As a result, marketing is one of the most essential aspects of a small business.

In order to be successful in starting a small business it is important that you research your available marketing options prior to starting your business. In doing this you will be able to ensure that your business has the best possible chance of success right from the start. This means knowing your product, your market and your competition prior to making any marketing decision. All businesses that want to succeed in the online competitive market follows these guidelines and for businesses that are just starting out, it is even more important. Most businesses fail within the first two years of business.

In order to avoid this steps should be taken when starting a small business to form a solid foundation. This means researching every aspect of the product or products you are planning on selling. Internet marketing is about setting your product or service apart from the rest of the competition. It is not as easy as if you are dealing with only the local business however, when you are working through the internet you are competing from the start on an international level.

Once you know everything about your product, you can use that information to tailor the information you present to your market. Researching your market will tell you exactly what your potential customers are looking for and with the extensive knowledge on the products and services; you offer you can meet their needs and present your product in a favorable light. Once you have this information and information on how your competitors are presenting the products you can find choose the best type or types of internet marketing for your product.

There are a number of different ways you can market on the internet, SMS, email, pay per click, video and social networking or viral marketing to name some of the more popular methods. Many of these methods can be established without increasing overhead and software applications make everything from creation to distribution and maintenance a quick and easy process. You can use these applications to automate many of the functions necessary for internet marketing and ensure that when you are starting a small business you are doing so with a firm plan for marketing your business and encouraging traffic to visit your site.

Knowing your market and your products are necessary to ensuring the success of any business but for a small business, it is even more important. Small businesses have both other small businesses and larger businesses to compete against, finding a unique way to market to you to customers and set your business apart from the competition is essential. Internet marketing gives you the opportunity to set your business and your product apart from the rest of your competition and with internet marketing techniques you can see results quickly and make changes as necessary with a small amount of time and effort.